Amber Lounge had earlier announced that it will hold its exclusive Grand Prix After Party at the Indian Grand Prix in Noida – the new addition to the 2011 Formula One calendar. It signed up with The Claridges Surajkund, as the Official Venue Partner for its inaugural race.
Amber Lounge Delhi, owned by Sonia Irvine, the sister of Ferrari F1 star Eddie Irvine, is a part of the Amber Lounge group. It will host the parties over the weekend of 29 and 30 October, the details of which will soon be announced now that the venue has been finalized.
The contract was signed by Sonia Irvine with Oliver Martin, General Manager of the premium property which has been winning awards and accolades for its beautiful construction, architecture and the magnificent Spa. It was the winner of the World Travel Awards last year and recently won the Five Star Diamond Awards from the American Academy of Hospitality Science.
‘By joining hands with the Amber Lounge we move into a whole new level of luxury sport and entertainment’, said Martin. ‘I have found a suitable partner with the same quality values as Amber Lounge with penchant for VIP Service, attention to detail and exclusivity’, said Sonia after signing the agreement.
Parties hosted by Amber Lounge have apparently become quite famous and are often referred to as ‘Formula One’s Ultimate nightlife experience. At the party hosted last month in Monte Carlo after the Monaco Grand Prix, a group of celebrities and models had flown into the city for the parties that lasted till the early hours. Kim Kardashian, Richard Branson, Michael Johnson, Alan Proust and Princess Beatrice of York were a few of the celebrity guests that partied for the long 3-day weekend, in which twelve drivers of F1 also showed up. (If my memory does not fail me, Vijay Mallya who owns a team was also present-editor)
If you think the parties will be for the rich, you are wrong. Billed as the FI’s ‘Best kept Secret’ by the Billionaire’s Magazine, they would perhaps be for the super -rich (celebrities, politicians, bureaucrats, close friends of top cops etc will perhaps be excepted). The ‘Passes’ start from €630 a person and should be a great value for the Champagne or prime wine guzzlers. If you are a true billionaire or want to be seen as one, you would be well advised to book your only table for only € 5,200 and oblige many people at the same time.